KFC has several promotional strategies that help them attract customers. These include free meals and discounts.
The company also uses social media platforms to communicate with its customers. They use Facebook, Twitter, and Instagram to promote their products.
They also have an app for mobile ordering. These apps provide their subscribers with exclusive offers and deals that they won’t find elsewhere.
Free home delivery
For those in the UK who’ve had their fried chicken delivered to their door, you can get the deal again this year. KFC offers free delivery on three Wednesdays to coincide with State of Origin.
The offer is available on March 14 to April 26 and comes as social distancing rules take hold following the coronavirus pandemic. To make this offer possible, KFC has teamed up with Grubhub and Seamless.
It is a simple offer that offers customers the chance to enjoy their favorite KFC dishes without ever having to leave the comfort of their homes. All they have to do is spend a minimum of $12 on the meal.
This is a great opportunity for KFC to get its food into the hands of hungry fans and to build a loyal customer base. Moreover, it also helps them to increase their profits. This way, they can continue to invest in their business. This is the perfect opportunity to upsell and cross-sell their products, all while converting more customers into customers who buy more goods in the future.
Free meal vouchers
KFC offers its employees free meal vouchers for their hard work and dedication at the company. This scheme is a great way to motivate and reward hourly employees.
These employee discounts vary from 10% to 30% on all food items during non-working hours. These incentives boost their morale and encourage them to stay longer at the restaurant.
There are some restrictions, however. These vouchers only apply to a single person per transaction, and they cannot be used in conjunction with other discount codes or coupons.
Another incentive that many customers appreciate is the “Taste Guarantee.” This means that KFC will give you a new free meal or your money back, no questions asked.
If you are a student, you can also sign up for the Student Beans scheme to get a discount at the store when you show your valid ID. You can find out more information by visiting the official website.
Discounts
KFC has several different promotions that you can use to save some money on your next meal. These include discounts, free meals, and other perks.
One of the easiest ways to save at kfc is by ordering combo meals instead of individual items. These are usually cheaper than a la carte dishes, and they include more chicken for the same price!
Another way to save money at kfc is by taking advantage of the senior discount. This is offered at many locations and it’s usually around 5%-10% off the total bill.
If you’re a fan of KFC, you can also sign up for their Colonel’s Club loyalty program and get access to coupons, deals, and other exclusive offers. They also have a newsletter that will keep you informed of new products, specials, and discounts.
Celebrity Endorsement
In recent years, KFC has used celebrity endorsers to market its chicken. Initially, it cast celebrities as its Colonel Sanders character.
The company also employed comedians to promote its $5 Fill Ups, a full meal with an entree, fries, and a drink for just five dollars.
This method has been effective and has helped the brand attract a younger demographic.
However, it is essential to choose a celebrity endorser that is well-known and has a solid following on social media. Otherwise, the ad won’t be as successful.
For the KFC celebrity endorsement, it teamed up with Jack Harlow, a Kentucky-native rapper who has gained a lot of popularity in the local scene. The partnership is meant to attract a more diverse audience and to use in-person experiences to target Harlow’s fan base.
