In 2010, the advertising medium was rapidly changing. Phone books, radio, television, and print advertising are all declining in popularity. Instead, people search the Internet to check something up or seek knowledge. Of course, we all know that Google is the most popular search engine. How do I find the right top rated seo companies?
Given this, it has become essential for local businesses to rank well for their local keywords if they want meaningful online-focused traffic.
If you run a plumbing company in Vancouver, WA, you should be on page one of Google when someone searches for “plumbing Vancouver WA.”
Whatever business you are in, your website should rank on page one of the three major search engines for the core phrase that explains what you do and the city or town where you do it. If you don’t, you’re leaving money on the table. People are also not glancing through the phone book as much as they used to. As a result, it is significantly more convenient to go online.
Oh, if only it were that simple! Who wouldn’t want their website to rank first on Google for their keyword? But there’s a catch. This necessitates both on-page and off-page search engine optimization.
In terms of on-page SEO, your website must be coded correctly with the proper CSS, your URLs must be appropriately titled and optimized, you must have at least 150 to 350 words of keyword-rich content on each landing page, your H1 and H2 tags must be adjusted for your desired keyword as well as secondary keywords, you must have images, and your linking structures must be structured in such a way that the “PR juice” all flows to your homepage but is also passed through.
That sounds like a lot. However, that is only on-page SEO optimization. What I just described requires significant effort, and that is just on your actual website.
You’re just halfway done when you finish this.
Unless your site is particularly strong or powered/sponsored by another significant website, you will need to do some off-page search engine optimization. This primarily entails obtaining targeted backlinks.
And everyone desires them!
Obtaining high-quality backlinks to boost your organic rankings used to be a lot easier. It still took a lot of effort, but there were more angles. For example, it was easy to put links in forums, write comments and get a link back, submit 100s of links in general directories, large link exchanges, etc.
It’s no longer that simple. Google removed more than half of the linking tactics utilized by search engine optimizers only four years ago. Article writing, social media book marketing, networking with other bloggers and website owners, targeted link exchanges, directory submissions to specialty directories, and purchasing a high PR site to “review” your site now command a premium. (officially paying for any links is a big no-no with the big G).
It takes a lot of effort to accomplish this. However, if you want to be at the head of the phone book with a more giant ad than everyone else, pay more, and they will place you there. It starts the moment you sign your yearly contract.
It takes time and a lot of effort to be ranked at the top of search engines. Nobody can ensure that you will get to your destination on time. All you can do is place your website, or your client’s website, in the best position to do so. And it typically happens with the proper techniques.
This is my point. If you are a small business, you do not have the time to perform all I just outlined. Of course, you can try to optimize your search engine to rank number one for your desired term, but you will not be able to do so unless you have the time and experience.
On-page SEO alone can take up to 20 person-hours. Off-page SEO can take just as long, if not longer.
To write an excellent post like this, you must first research your topic and then spend an hour writing about it. If you are not an experienced copywriter, it will take several hours. This is why you should delegate all your SEO to a skilled and professional local search engine optimization firm specializing in this industry.
A well-organized local SEO firm will have multiple departments. Appointment takers, a sales team, website designers, coders, directory submitters, article and content writers, and some customer support departments will all be present. An entire team must collaborate to rank a website on Google’s first page.
This is why a local SEO business will want you to sign a mid to long-term contract with them. They will spend significant money upfront to create and rank your website. You might be startled by how much a reputable SEO company wants to charge you monthly, but they lose money on you for at least the first six months.
They make their money when they have happy customers ranking #1 for their search term on Google, and all they have to do is maintain your website and keep it up there after all the initial hard work.
We have clients with my local SEO Vancouver, WA company for who we have spent thousands of dollars to get to the top of their targeted search term and will not recoup our investment for at least a year. So we need to guarantee that a client we work hard on will stay with us for at least a year to make it worthwhile.
It would be best to ask numerous questions before hiring a local company specializing in search engine optimization and other SEO services.
First and foremost, are they local? Every place is unique; therefore, ranking a site in a tiny city like Vancouver, WA, will require slightly different approaches than ranking an area in a massive metropolis like Los Angeles.
In addition, you should look for an SEO business that is knowledgeable in the area so that they can generate material relevant to where you are. For example, a landscaping business in Washington State will be different from one in Arizona.
If there are any issues, you should be able to access them as well. Changes to the website, design concerns, and technical questions arise regularly. You do not want to phone a company that is three time zones away.
Second, be sure that any local SEO company has various professional sections. This is a multifaceted field, and no single person can accomplish everything. Again, I am not stating that a possible SEO business must have hundreds of employees, but you should look for at least a few qualified techs who work on various aspects of your website.
As I previously stated, the optimization procedure for on and off-page SEO could take up to 40 person-hours even for a simple site.
Third, request references from any search engine optimization business. You should challenge them to prove it if they claim to be good. They should have a decent list for you to look through. You should see that they have numerous websites on page one of Google for their desired term.