This kinda sucks, and I have even been guilty of this particular sin as well, but when almost all musicians and music organization “experts” discuss how to marketplace a band, they tend to cut into corporate slinging organization monsters. I’m sure you’ve listened to it before – along with probably more than once or double from me – you must treat your music such as a business. It’s the only technique you’ll find any success within the incredibly competitive music business.
The bottom line is that although sometimes, this can take the fun out of as being a musician, it’s 100% bang-on true. But… the good news is the techniques you use to market your songs don’t necessarily have to be dull and they’re certainly not difficult to put into play.
Event Listings: I See the News Today… Oh, Child!
A great way to get the word on your music is to get a paper or switch through a magazine and within you’ll generally find small blurbs on events occurring locally and even internationally. Almost all newspapers and magazines possess these buried in their walls of pages somewhere. You may think no one takes the time to go through these but you couldn’t become more wrong.
These little data of news are read by a ton of folks every day. Actually, in our “news thirsty” wild lives, we tend to read all these little easy to digest “short takes” more often than those entire page articles.
The point is, though music reviews and presented stories in prominent growing media are a huge blessing to your music business career there’s no doubt you should be getting your music covered with them as often as you can, don’t stumble through mistake of overlooking typically the “little blurbs” you find throughout newspapers and magazines.
News columns, industry updates, community scene events and many other “smaller” bits of coverage in these growing media outlets are often overlooked by simply most bands and tunes industry marketers. Plus, all these sections are often used to fill holes in magazines and newspapers next time your event is helpful for an editor to basically plug in to “fill space”, you might get your band several free press coverage.
You need to at least try to take advantage of these kinds of lesser-known news coverage paths and score your group some valuable ink. Bear in mind, that you never know who’ll end up being read.
Be Newsworthy: Locate Ways To Spin Your Reports Into Newsworthy Editorials
Today picture this. You post a press release on how an individual and your band found her stranded on the side of the route with a flat tire, became picked up by a school shuttle bus full of young-blood new systems type hippies, which then grew into the campaign bus for any Green Party, and someway you ended up playing the complete set for their campaign move…
Do you think this might be the type of news that’ll catch the attention of a new radio station or a new music magazine editor? Heck, I recognize I’d bite.
The point is these products happen! Not often… but everybody knows things like this DO take place sometimes. And just how you choose to be the news out is what makes the main in whether or not your audio marketing ends up working for you, or perhaps taking a nose dive to the editor’s waste bin.
Is actually simply a matter of taking these mundane everyday events that will happen and finding an appealing twist that’ll help to make these newsworthy. Be on the lookout for a unique spin on events this happen to your band in addition to slamming ’em home into the media as often as you can. Any person of those awful things that can certainly and DO happen to bands for the duration of a music career is usually spun and twisted into a positive newsworthy story. They have all about creativity my friend. In addition, I’m willing to bet there is a ton of that to go around.
In fact, knowing exactly what to and NOT to include in your online group marketing and musician list building attempts is essential to your press release accomplishment. For instance, knowing NOT to method fans and media together with lame-ass press releases saying your latest album and also understanding that simply telling enthusiasts where to buy your latest recording with no mention of how they can connect to you on a deeper stage, rarely achieves the results you’d probably hope for.
Music Festivals: Hijack Your Local/National Music Fests. Throw Your Own Party
There’s no band I’ve met who all wouldn’t want to score an area in one of the big festivals. Now I am willing to bet you’re at least one. Whether it be a performance for the local indie band audio fest or any one of the significant ones like South by means of South West or North by means of North East… all music artists and bands want in.
And who will blame you?
What better means comes to mind on how to sector a band than fast media exposure in front of tons – potentially hundreds of thousands of instructions of open-minded music lovers. Good times my friend… good times.
Yet even if you don’t manage to squash your band onto one of many limited performance slots with all the other 400-500 bands, it is possible to still leverage some of that will festival spotlight exposure using a little creativity and good-sized brass balls.
Observing knowing how to market a group isn’t ALL just about the enterprise.
I mentioned earlier that individuals in music industry marketing sorts tend to look at things from your corporate business angle in terms of making money with your music, but you that music marketing can be a lot of fun too. What Now I’m getting at is that undoubtedly, hands down, the most fun factor you can do as a musician… will be performed. To get your butt up on stage and do your thing.
Consider going with that and hijacking a bit of the spotlight from this music festival.
Organize your individual “Unofficial (Insert Music Happening Name Here) Festival Party”. You can potentially attract countless music hungry fans ready to check out almost anything unique in addition to the original that’s going on in regards to your sub-featured music happening and all you have to do is make them aware of where they can find you actually.
Create a bunch of flyers, jump on that guerrilla marketing appliance, name your event often the “Unofficial (Insert Music Happening Name Here) Festival Party” and hand out your campaigns to anyone you find surrounding the main event.
Make sure you include things like all your contact information including an internet site, email, Facebook, and Twitter, along with Instagram info on all flyers, and at the very least you should be capable to drum up some more attention from at least some new music fans.
Organize along with handling this effectively so you could potentially fill the “Unofficial Music Festival Party” site you’ve locked down on your event. It’s this kind of ingenious music marketing thinking that stands between good bands from wonderful ones.
Great bands enjoy.
They have fun because they have already figured out how to market some sort of band effectively. Let’s confront it, it’s a lot more entertaining to play music when you’re acquiring paid and you’re developing a huge list of raving supporters, than it is to perform in the empty club for one evening every 2 to 3 months. What band would you want to be part of? No brainer my friend… a genuine no brainer.
Now in case any of this seems just a little daunting for you and you would like more detailed step by step training means to market a band better, then check out and sign up for my Catsask Magazine Youtube. com Channel where I include new music marketing strategy videos each and every Monday. It’s all about understanding how to market a band, how to construct your fanbase and how to earn more money with your music for life.
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