Integrated marketing communication is a term that describes a strategy in which a company’s various marketing and communications efforts are combined into one cohesive campaign. It’s an approach that’s becoming more and more popular because of the effect it can have. And it’s one that can be applied to any type of business.
GE’s integrated marketing campaign
GE’s integrated marketing campaign has been a part of its marketing strategy for the last 16 years. The company’s goal is to engage people by telling stories about its products and services. The campaign is focused on reaching young people and GE’s workforce.
To engage people, GE started using social media as a part of its marketing strategy. GE’s social media account has over 250,000 followers. The company has also teamed up with Quirky, a platform that helps inventors launch their products. In addition, the company’s Pinterest account has almost 27,000 followers. The company also launched a campaign to encourage people to design 3D gifts.
As part of its marketing strategy, GE has introduced a new social media platform, which is called Snapchat. Snapchat is a mobile app that enables users to send and receive emojis. The company has also been using Snapchat as a way to connect with its younger audience.
GE also uses Instagram to promote its products. The company’s Instagram account features a variety of images, including engineering, material tests, and experimental surroundings. Users are encouraged to follow the company’s account and take photos of the experience. GE has also partnered with the crowdsourcing community Kaggle.
Another major part of GE’s campaign is thought leadership. This is a way for the company to educate B2B buyers about its products and services. The company also has an online magazine called GE Reports. The website uses imagery, infographics, and debates to highlight GE’s work and connect it to wider trends.
Efficacy of integrated marketing communications
Using integrated marketing communications can help your business to achieve a higher level of success and improve customer relationships. It also enables you to develop and sustain brand awareness. By using an integrated marketing communications plan, you can communicate across all of your marketing channels in a more efficient way.
The effectiveness of integrated marketing communications can be measured using several different metrics. For example, how many people have engaged with your content? Are they reading your blog or social media posts? How many people have clicked on your ads and viewed your videos? These metrics will help you determine what content is most effective for your customers.
A successful integrated marketing communications program can help you position your product in the consumer’s mind in a way that is relevant and compelling. It can also provide a positive assurance to consumers that they are dealing with a trusted brand. This is the holy grail of marketing strategies.
It can also be used to generate new customers and increase customer loyalty. An integrated marketing communications plan can also help you streamline your branding efforts. It can allow you to communicate across all of your marketing channels in fewer meetings and more effectively.
You can also measure the effectiveness of integrated marketing communications by using customer relationship management software. This software will help you to analyze all of your communication channels and track which ones are performing well. It can also help you to continually optimize your campaigns.
Getting started with integrated marketing communications
Integrated marketing communications are a great way to boost your brand recognition. It’s also a way to increase sales and build brand loyalty. But before you get started, here are a few things you should know about it.
The cross-media ad effectiveness study shows that 90% of consumers say they’ve noticed a boost in purchase intent after seeing an ad on at least two different media. However, you don’t need to be on all of them.
An effective IMC strategy requires collaboration and organizational buy-in. It also takes into account consumer behavior. This data can be used to determine which marketing channels are working for you and where to spend more money.
A marketing communications program is a comprehensive plan that involves identifying your target audience, designing your message, and collecting feedback. It should also involve a budget. It’s not an exact science, but it’s a good idea to stick to one main theme and use the same messaging across all channels.
Having the proper research is crucial for a successful integrated marketing campaign. There are some important metrics to keep track of, including how many visitors click through your email, how many sales calls you to make, and how many people convert from your site.
You should also do a lot of research on what consumers are looking for in an integrated marketing campaign. This information can be used to create better tactics and campaigns in the future.